To celebrate the nationwide launch of its Beyond Sausage® Sandwich, Dunkin’ partnered with American rapper Snoop Dogg. As its Beyond Meat® Ambassador, Snoop was employee-for-a-day at Dunkins’ LA store.
Snoop hosting the sandwich tasting event marked a significant milestone in making the new plant-based protein menu items accessible to fans everywhere. Participating US Dunkin’ restaurants will also offer free samples of the Beyond Sausage Sandwich to all customers who “Tell ‘em Snoop Dogg sent you,” on Friday, November 8, and Saturday, November 9, while supplies last.
To promote its new plant-based menu, Dunkin’ is also running a Beyond Sausage Sandwich social media campaign on its Facebook, Twitter, and Instagram sites.
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