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vegconomist is the global vegan business magazine. With daily news on new products, market reports, investments and exclusive interviews we provide the world's decision makers with information to let their vegan businesses thrive. At utopia.org you’ll find selected articles that are of interest to non-business readers as well.

Wendy’s Canada Quietly Launches the Vegan Plantiful Burger

Wendy’s Canada Quietly Launches the Vegan Plantiful Burger

Following the success of McDonald's PLT and Burger King's Impossible Whopper, Wendy's in Canada has quietly added a plant-based product to its menus called the Plantiful Burger. Read more


Almost 30% of Americans are Willing to Consider Going Without Turkey this Thanksgiving

Almost 30% of Americans are Willing to Consider Going Without Turkey this Thanksgiving

According to new research conducted by market research firm Dynata, on behalf of The Meatless Farm, nearly 30% of American consumers would be willing to consider going without turkey this Thanksgiving. Interestingly, the results oppose another recent survey in which respondents in the Midwest region were most likely to respond positively. Read more


air protein

Air Protein Introduces The World’s First Air-Based Food

Air Protein™, the Bay-Area based company pioneering a new consumer category: air-based foods, today announced the creation of the first air-based meat created from elements found in the air we breathe. Read more


vegan food democats republicans

Democrats Over 3 Times More Likely Than Republicans to be Vegan or Vegetarian

A new study on US consumers and plant-based alternative meat products revealed some interesting differences in terms of gender, geographical location, household income, and political leanings. Read more


snoop dog dunkin doughnuts beyond sausage

Dunkin’ Partnered with Rapper Snoop Dogg to Launch the Beyond Sausage Sandwich Nationwide

To celebrate the nationwide launch of its Beyond Sausage® Sandwich, Dunkin’ partnered with American rapper Snoop Dogg. As its Beyond Meat® Ambassador, Snoop was employee-for-a-day at Dunkins’ LA store. Read more


climate change study consumers

Brand New “World Scentists’ Warning of a Climate Emergency” Report Implores People to Eat Plant-Based

A brand new report backed by 11,000 scientists in 153 countries warns humanity of imminent climate crisis and implores people to urgently reduce meat intake and adopt a plant-based diet. It warns that the “crisis has arrived and is accelerating faster than most scientists expected” and that the situation “is more severe than anticipated, threatening natural ecosystems and the fate of humanity." Read more


KD New York Launches Vegetable Cashmere

KD New York has announced a new collection of knitwear made from Vegetable Cashmere™, a plant-based cashmere-alternative. KD garments have been worn by some of the best athletes in the world including leading dancers in New York City Ballet. Read more


climate change study consumers

Concern For the Planet is Core Reason For Dietary Change According to Study

Consumers are now becoming more concerned of their own individual efforts to live a more sustainable lifestyle. New research by FMCG Gurus shows that 63 percent of consumers are concerned about the state of the environment and 54 percent of consumer believe it has become worse over the last two years. Read more