Sustainability made simple

Privacy Policy

Here is a precise overview to allow you to understand our data protection declaration quickly:

I. An overview of data protection

  1. General
  2. Data collection on our website
  3. Analytics and third-party tools

II. General information and mandatory information

  1. Data protection
  2. Notice concerning the party responsible for this website
  3. SSL or TLS encryption

III. Data protection officer

  1. Statutory data protection officer

IV. Data collection on our website

  1. Cookies
  2. Server log files
  3. Contact form

V. Social media

  1. Integration of social networks and other Internet services
  2. Share content via plugins (Facebook, Google+1, Twitter, etc.)
  3. Facebook Plugins (Like & Share-Button)
  4. Twitter Plugin
  5. Instagram Plugin
  6. Pinterest Plugin

VI. Analytics and advertising

  1. Google Analytics
  2. Usage-based advertising

VII. Newsletter

  1. Newsletter data
  2. MailChimp
  3. Completion of a data processing agreement

VIII. Plugins and tools

  1. YouTube
  2. Push notifications with CleverPush
  3. Accelerated Mobile Pages (AMP)
  4. Contextly
  5. Mailjet
  6. Matomo

I. An overview of data protection

1. General

The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. Detailed information on the subject of data protection can be found in our privacy policy found below.

2. Data collection on our website

2.1 Who is responsible for the data collection on this website?

The data collected on this website are processed by the website operator. The operator’s contact details can be found in the website’s required legal notice.

2.2 How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are primarily technical data such as the browser and operating system you are using or when you accessed the page. These data are collected automatically as soon as you enter our website.

2.3 What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyze how visitors use the site.

2.4 What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you have further questions about the issue of privacy and data protection. You may also, of course, file a complaint with the competent regulatory authorities.

3. Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from this data. You can object to this analysis or prevent it by not using certain tools. Details can be found in our privacy policy under the heading “Third-party modules and analytics.”

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

II. General information and mandatory information

1. Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data as confidential and in accordance with the statutory data protection regulations and this privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data with which you could be personally identified. This privacy policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your data from third-party access is not possible.

2. Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

Utopia GmbH
Kühbachstr. 11
81543 Munich / Germany

Telephone: +49 89 990 196-10
E-Mail: info@utopia.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, email addresses, etc.).

3. SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and for the protection of the transmission of confidential content, such as the inquiries you send to us as the site operator. You can recognize an encrypted connection in your browser’s address line when it changes from “http://” to “https://” and the lock icon is displayed in your browser’s address bar.

If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.

III. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Mr David Pfau
conreri digital development GmbH
Von-Kurtzrock-Ring 16
22391 Hamburg

E-Mail: datenschutz@utopia.de

IV. Data collection on our website

1. Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies, which are necessary to carry out the electronic communication process or to provide certain functions desired by you (e.g. shopping basket function), are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimised provision of his services (incl. enabling personalised advertising and affiliate links), since this website, which is free of charge for users, is partly financed by advertising. As far as other cookies (e.g. cookies for the analysis of your surfing behaviour) are stored, these will be treated separately in this data protection declaration. Possible cookies, which are set by affiliate partners, help us to receive a small commission after a possible purchase via the relevant online shop. For the user, this does not change the price in the online shop.

Disabling Cookies

We use cookies to improve your experience on our website. You can withdraw your consent at any time as well as delete existing cookies by taking the steps set out in our:

Simply follow the instructions to delete or block cookies for the following web browsers: Microsoft Internet Explorer, Opera,Mozilla Firefox, Safari (Desktop) / Safari (mobile), Android BrowserGoogle Chrome. If you are using a different browser, please consult the respective help page or enter the name of your browser as well as “disabling cookies” or “deleting cookies” into the search engine of your choice.

2. Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in “server log files”. These are:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.

3.Contact form

Should you send us questions via the contact form, we will collect the data entered on the form, including the contact details you provide, to answer your question and any follow-up questions. We do not share this information without your permission.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.

V. Social media

1. Integration of social networks and other Internet services

Utopia occasionally integrates content from selected social media platforms (e.g. Instagram, Youtube, Facebook, Twitter). In order to protect the privacy of our users in the best possible way, we use a two-stage procedure which only permits the transmission of personal data to the social media platforms selected by us with the express consent of the user. These contents are clearly marked with the logo of the respective social media platforms (e.g.: Instagram, YouTube, Facebook, Twitter) and the notice that the presentation of the content is only made possible by the user’s consent. In this way we ensure that no data is transmitted to social media platforms such as Facebook and Co. without your consent. Your consent can be revoked here at any time. Simply remove the corresponding selection if it is active:

2. Share content via plugins (Facebook, Google+1, Twitter, etc.)

The content on our pages can be shared on other social networks like Facebook, Twitter, or Google+. This page uses the Shariff WordPress Wrapper. This tool establishes direct contact between the networks and users only after users click on one of these buttons.

This tool does not automatically transfer user data to the operators of these platforms. If users are logged into one or more of the social networks, the Like, +1, and Share buttons for Facebook, Google+1, Twitter, etc. will display an information window in which the user can edit the text before it is sent.

Our users can share the content of this page on social networks without their providers creating profiles of users’ surfing behavior.

3.Facebook-Plugins (like & share button)

Our pages include plugins from the social network Facebook, provider Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our page. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.
When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the contents of our pages on your Facebook profile. This allows Facebook to associate the visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or of their use by Facebook. For more information, please see Facebook’s Privacy Policy at: https://de-de.facebook.com/policy.php.

If you do not want Facebook to associate your visit to our pages with your Facebook account, please log out of your Facebook account.

4. Twitter plugin

Our pages include functions of the Twitter service. These functions are provided by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. Data is also transmitted to Twitter. We would like to point out that, as the provider of the pages, we are not aware of the content of the data transmitted or how it is used by Twitter. For more information, please see Twitter’s privacy policy at: https://twitter.com/privacy.

You can change your Twitter privacy settings in your account settings at https://twitter.com/account/settings

5. Instagram Plugin

Our pages include functions of the Instagram service. These functions are provided by Instagram Inc, 1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to our pages with your user account. We would like to point out that, as the provider of these pages, we are not aware of the content of the data transmitted or how Instagram uses it.

For more information, please see Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

6. Pinterest Plugin

On our site we use social plugins of the social network Pinterest, which is operated by Pinterest Inc. 808 Brannan Street, San Francisco, CA 94103-490, USA (“Pinterest”).

When you access a page that contains such a plugin, your browser establishes a direct connection to Pinterest’s servers. The plugin transfers protocol data to Pinterest’s server in the USA. This log information may include your IP address, the address of the sites you visit, which may also include pinterest features, the type and settings of your browser, the date and time of your request, your use of Pinterest, and cookies.

For more information about Pinterest’s purpose, scope and further processing and use of the data and your rights and means of protecting your privacy, please see Pinterest’s privacy policy: https://about.pinterest.com/de/privacy-policy.

VI. Analytics and advertising

1. Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Ireland Limited., Gordon House, Barrow Street, Dublin 4, Irland.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

1.1 IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

1.2 Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

1.3 Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following button. An opt-out cookie will be set to prevent your data from being collected on future visits to this site:

For more information about how Google Analytics handles user data, see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

1.4 Outsourced data processing

We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

1.5 Demographic data collection by Google Analytics

This website uses Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section “Refusal of data collection”.

2. Usage-based advertising

At this point we would like to inform you comprehensively about use-based online advertising. The advertising spaces on this website are marketed by the portal itself and by Traffective GmbH. Part of the advertising on this portal is optimised for you through the anonymous collection and processing of your usage behaviour with regard to predicted interests. A cookie is stored on your computer for this purpose. Cookies are small text files that are stored on your computer’s hard drive and enable recognition, but do not allow any personal identification of you. These cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. Since this portal is partly financed by online advertising, we have a legitimate interest in storing cookies to optimize the delivery of advertisements. A list of all providers and instructions on how to deactivate personalised advertising can be found here:

Link to usage-based online advertising

VII. Newsletter

1. Newsletter data

If you would like to receive our newsletter, we require a valid email address as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1) (a) DSGVO. You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter at any time, e.g. through the “unsubscribe” link in the newsletter. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g. email addresses for the members area) remain unaffected.

2. MailChimp

This website uses the services of MailChimp to send newsletters. This service is provided by Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service which organizes and analyzes the distribution of newsletters. If you provide data (e.g. your email address) to subscribe to our newsletter, it will be stored on MailChimp servers in the USA.

MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States.

We use MailChimp to analyze our newsletter campaigns. When you open an email sent by MailChimp, a file included in the email (called a web beacon) connects to MailChimp’s servers in the United States. This allows us to determine if a newsletter message has been opened and which links you click on. In addition, technical information is collected (e.g. time of retrieval, IP address, browser type, and operating system). This information cannot be assigned to a specific recipient. It is used exclusively for the statistical analysis of our newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to your interests.

If you do not want your usage of the newsletter to be analyzed by MailChimp, you will have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send. You can also unsubscribe from the newsletter directly on the website.

Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your consent at any time by unsubscribing to the newsletter. The data processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you cancel your subscription when said data will be deleted from our servers and those of MailChimp. Data we have stored for other purposes (e.g. email addresses for the members area) remains unaffected.

For details, see the MailChimp privacy policy at https://mailchimp.com/legal/terms/.

3. Completion of a data processing agreement

We have entered into a data processing agreement with MailChimp, in which we require MailChimp to protect the data of our customers and not to disclose said data to third parties. This agreement may be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.

VIII. Plugins and tools

1. YouTube

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.

2. Push notifications with CleverPush

You can sign up to receive so-called push notifications. For this purpose, we use the offer “CleverPush”, which is operated by CleverPush GmbH, Brauhausstraße 15A, 22041 Hamburg / Germany (“CleverPush”).

You will receive regular information about editorial content as well as publisher offers via our push notifications. To sign up for the push notifications, you must confirm your browser or device’s request to receive the notifications. This process is documented and stored by CleverPush. For this purpose, the login time as well as a push token resp. device ID are stored. This data is used on the one hand to be able to send you the push notifications and on the other hand as a proof of your registration. The legal basis for this processing is your consent and thus Art. 6 para. 1 lit. a DSGVO. 

CleverPush also evaluates our push notifications statistically. CleverPush can thus recognize whether and when our push notifications were displayed and clicked on. This enables us to determine which push notifications interest the recipients, so that we can tailor future messages to the presumed interests. Additionally, in addition to the push token or device ID, we store the topic focus of the app on which the push notifications were activated (e.g., business, sports, etc.). We also use this information to send to the appropriate subscribers notifications that are in their presumed interests. The legal basis of the processing in each case is Art. 6 para. 1 lit. f DSGVO. The assignment of a push token or device ID to a specific person only takes place if we are legally obligated to do so or for the defense of claims against us, if this is required as evidence, as well as for the possible prosecution of violations of the law. 

You can revoke your consent to the storage and use of your personal data to receive our push notifications at any time with effect for the future. Furthermore, you may object to the use of personal data described above on the basis of Art. 6 para. 1 lit. f at any time. Please revoke your consent for this purpose. You can use the settings of your device or browser provided for this purpose to receive push notifications. Your data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. Accordingly, your data will be stored as long as the subscription to our push notifications is active. 

The unsubscribe process is explained in detail under the following link: https://cleverpush.com/faq. 

3. Accelerated Mobile Pages (AMP)

We also deliver our contributions as Accelerated Mobile Pages (AMP). It is therefore possible that after a Google search with your smartphone you may read our contributions on the Internet and they are not even on our servers. Instead, the pages may be delivered directly from the cache of third parties such as Google. You can recognize this by the fact that the URL from which you accessed this page does not contain our domain name (i.e. our website), but the domain name of Google. Google will not change the source code of our site.

If the AMP version of the site is stored in the cache of Google or other third parties and accessed from there, we have no influence on data processing and the handling of your IP address. We take care that we do not collect any personal data via our AMP pages. For this reason, the IP address of our site is transmitted exclusively anonymously.

4. Contextly

Contextly collects basic usage information to help improve our services and create aggregate statistics about how well our services perform.

Contextly Cookies: Cookies are small text files set in your browser by sites you visit so they can remember information about you. We set cookies so that we can track how well our recommendations work and improve them. They also help us create personalized recommendations.

Knowing how people like the stories we recommend helps us make better recommendations. None of the information stored in the cookie is personally identifiable. Cookies also allow us to create anonymous, aggregate statistics reports for our publishers and third parties. Users do not have to allow cookies to get recommendations.

Contextly does not connect or track readers across multiple sites. So for instance, if you read stories on two different sites using Contextly, you will get two different cookies. We do not cross-correlate these cookies.

IP Addresses: We may collect IP addresses from visitors to our customers’ sites in order to troubleshoot and prevent fraud and abuse. We do not keep IP addresses more than 10 days. IP addresses can be used by law enforcement or in a civil case to identify a particular computer. That would take two legal processes – one to Contextly and then one to the Internet Service Provider that assigned that IP address.

Email Addresses: We collect email addresses from readers who wish to get notifications about updates on content from our publishers. We collect emails for notification purposes and do not sell or rent them to third parties. Our email sign-up forms require a double opt-in, meaning that the owner of an email address submitted to us must confirm that they want to get our notifications. We store information about sign-up times and method in order to comply with anti-spam laws and the GDPR. Email addresses may be shared with the publisher on whose site the reader has signed up for notifications, but only with the email address owner’s explicit permission at the time of signing up.

Readers may unsubscribe from Contextly notifications at any time, using the links in the emails. Email addresses are communicated to publishers if readers agree to us doing so when they sign up for a notification and may be communicated to publishers to help them understand their readers better. In the case where a reader did not opt-in to join a publisher’s list, Contextly may share the email address with the publisher for data purposes. However, in such cases, Contextly requires publishers not to sell those email addresses, but Contextly is not liable for publishers’ handling of these email addresses.

Each publisher has its own set of privacy policies and opt-out systems. Unsubscribing from Contextly notifications will not unsubscribe you from the publisher’s list, if you have opted into that list.

Contextly may use one or more third-party email sending services to ensure delivery of email communications to readers. Contextly works only with services that have strict privacy policies that prohibit the sharing of email addresses.

Contextly notification emails may include sponsored content or advertisements. In such cases, unmasked reader email addresses are not shared with the sponsor or advertiser.

Contextly may connect one or more cookie ID numbers with an email address for the purpose of tailoring recommendations and preventing recommendations of content to a reader that the reader has already seen. This is done on a per-publisher basis only.

Third Party Tracking Cookies and Beacons: Contextly has its email delivery service provider use a small beacon in notification emails, for the purpose of knowing whether those notification emails were opened. That helps us understand and optimize timing and volumes of notifications and report aggregate statistics to publishers. Your email software may have ways to prevent such beacons from loading. We do not share information about any particular user with anyone, including our Publisher clients.

GDPR Compliance: If you wish to review or delete all data about yourself in accordance with the GDPR, you may write us at support@contextly.com with the subject line: GDPR Request.

We will only have information and be able to provide you with information or delete information if you have provided us your email address to 1) sign up for Contextly service as a customer of Contextly or 2) signed up as a reader at one of our customers’ sites to Follow A Story or get Channel notifications.

We do not keep personally identifiable information on any other users, so we cannot provide or destroy information for any user that has not signed up for a feature that provides us with an email address.

If you have not provided us with an email address, you may disassociate your device from any previous activity on that device simply by deleting your Contextly cookie.

California ‘Do Not Track’ Legislation: Contextly does not currently take into account the Do Not Track (“DNT”) or similar browser signals as we are waiting for the technical, legal and policy stakeholders to issue recommendations on how to respond. Contextly does not track readers across multiple websites, regardless of whether the DNT flag is on or off.

We Do Not Sell Personally Identifiable Information: We do not share or sell information that can reasonably be used to identify readers to any third parties.

Anonymous information that cannot reasonably be linked back to an individual user may be made available to third parties, for trend analysis or aggregate reporting.

Information Disclosure: Contextly will not disclose information about readers to authorities, unless required by court order or law, or when the company reasonably believes that there is an imminent danger to life.

We may disclose, or be forced to preserve, information about a reader, if Contextly believes that is reasonably necessary to comply with valid legal process or subpoena. We will take what steps we can to notify users in advance, unless prohibited to do so by law. However, since we do not collect email addresses from all users, such a notification may be technically impossible.

Due to the limited data we collect, Contextly has never received a legal request for user data and has never turned over data to any law enforcement or government agency.

5. Mailjet

Our website uses the provider Mailjet (13-13 bis, rue de l’Aubrac, 75012 Paris, France) to send email notifications to users. We have deactivated the tracking of mailjet and do not evaluate any data from users. An exception are email addresses, which are stored for 10 days and then deleted. The privacy policy of mailjet can be found at:
https://www.mailjet.com/legal/privacy-policy/

6. Matomo

Due to our legitimate interests, we use the “Matomo” service for the optimization and analysis of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO the service “Matomo”, which is offered by InnoCraft Ltd (150 Willis St, 6011 Wellington, New Zealand, NZBN 6106769). The service (Matomo) uses “cookies” – text files that are stored on your terminal device. The information collected by the cookies is usually sent to a Matomo server in Germany and stored there, so that technically no third country transfer takes place. Insofar as a data transfer to InnoCraft’s company headquarters to outside the EEA takes place, this is secured by an EU adequacy decision for New Zealand.

We have set Matomo in such a way that IP addresses are only processed in abbreviated form in order to limit direct personal reference. Through IP anonymization, the end of your IP address is replaced by zeros directly after collection.

As part of the agreement on the order data agreement, which we as website operators have concluded with Matomo, the latter uses the information collected to create an evaluation of website use and website activity and provides services associated with Internet use.

The data collected by Matomo on our behalf is used to evaluate the use of our online offering by individual users, e.g. to create reports on website activity in order to improve our online offering.

You have the option of preventing cookies from being stored on your device by making the appropriate settings in your browser. It is not guaranteed that you will be able to access all functions of this website without restrictions if your browser does not allow cookies.

Here you can find more information about the use of data by the Matomo Cloud:
https://matomo.org/matomo-cloud-privacy-policy/

Last update of this privacy policy: 07. March 2024