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This week, Reebok announced the Forever Floatride GROW, its first sustainable, plant-based performance running shoe. The new sneaker is built using castor beans, algae foam, natural rubber, and eucalyptus tree and will be available to consumers in Fall 2020. read more
Veganuary today releases passionate personal messages from climate-conscious celebrities urging everyone to ‘Join the New Year’s Revolution’ and sign up to the 31-day plant-based pledge. The urgent call to action marks the launch of Veganuary’s 2020 campaign and is backed by Hollywood actors, and high profile environmentalists and athletes. read more
Million Dollar Vegan, a nonprofit organization, has publically asked President Trump to help “Make America Healthy Again” by going vegan for one month via a New York Times Ad. read more
HappyCow is the world's largest vegan and vegetarian restaurant guide. Now, the platform has revealed the results for its annual ranking of the top 10 vegan-friendly cities in the world. read more
F.A.K.E. Movement, the new platform dedicated to promoting vegan and ethical designers, is launching its first global event in December. read more
According to a key speaker at Global Grain Geneva last week, the consumption of plant-based protein is expected to double between 2019 and 2025, from 8 billion tonnes this year to 16.3 billion tonnes in 2025, saying that the “message is: this is a strong market and it is growing.” read more
Portuguese brand NAE Vegan Shoes announces the launch of a limited-edition PETA x NAE collection of Vegan Goodyear Welted Desert Boots. read more
Parabel USA Inc recently announced the discovery of a natural plant-source of Vitamin B12 in its water lentil crop. Independent third-party laboratory testing has confirmed the protein contains bioactive adenosylcobalamin, methylcobalamin, and hydroxocobalamin. read more
The plaintiff, Phillip Williams, filed a class-action lawsuit against Burger King. He accused the fast-food chain of committing “false and misleading business practices” in the marketing and sale of its plant-based burgers. read more
A new study by addresses the rapid growth of plant-based foods at retail and on restaurant menus and finds that the insight lies with the consumer and their reasons for purchasing plant-based foods in the first place. read more