Information on usage-based online advertising

At this point we would like to inform you comprehensively about use-based online advertising. The advertising spaces on this website are marketed by the portal itself and by Traffective GmbH. Part of the advertising on this portal is optimised for you through the anonymous collection and processing of your usage behaviour with regard to predicted interests. A cookie is stored on your computer for this purpose. Cookies are small text files that are stored on your computer’s hard drive and enable recognition, but do not allow any personal identification of you.

In order to optimize advertising for you based on your usage interests, we have permitted the following companies to collect usage data:

Which data is collected?

We collect information about your activities on our portal (e.g. clicked advertising banners, visited sub-pages of internet offers, surfing behaviour, etc.). Since it cannot be ruled out under current law that the data collected may allow indirect personal reference, all usage data is stored using a pseudonym, so that personal identification is virtually impossible.

This data may be used in connection with anonymous data from online questionnaires. The IP address of your computer transmitted for technical reasons will be completely anonymized by an independent third party and will not be used for the controlled insertion of advertising.

If you no longer wish to receive usage-based advertisements, you can object to the following link and deactivate data collection:

In general, you can prevent cookies from being stored on your hard disk by selecting “do not accept cookies” in your browser settings. You can also set your browser so that it asks you whether you agree before setting cookies. As a rule, your browser is set to accept cookies. Finally, you can also delete cookies once they have been set at any time. Please refer to your browser manufacturer’s instructions to find out how all this works in detail. If you do not accept cookies, this may lead to functional restrictions of the website in individual cases. Please note that if a cookie is deleted, you must also activate the Opt Out link again.

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