About Utopia

Our mission

Humanity faces severe and ever-increasing environmental and social challenges. Yet, sustainability is still not a top priority for many political or business leaders, nor for the majority of US consumers. The time to act is not now, but yesterday, and we are running out of time to save our planet from irreversible damage, the consequences of which we will not truly know until it is too late.  

At Utopia, we inspire change. We bring together people, organizations, and companies to affect real contributions towards a greener world. And, rather than focussing on doom, we advise our readers as to how they can make small, realistic changes to make a big difference to the sustainability of our planet.

Minimalist living woman mindfulness
(Photo: Pixabay.de/cc0/pexels)

Our contribution: Sustainable consumer advice

At Utopia.org, we dig through the greenwashing and posturing of companies to ensure that our readers have the information they need to make greener and fairer choices. Sustainable living and consumption can only be achieved on a broad scale if it is attractive and affordable for everyone. 

Everyone starts somewhere, and we meet our readers where they are. Rather than preach or judge, we provide comprehensive guides and readable articles that support our readers to make informed and sustainable choices that are realistic for them.

From our own experience, we know that once people make that first step towards living and consuming more sustainably, they start to see not only how easy it is, but how great it feels.

Edilbe flowers where to find and pick your own
(Photo: CC0 Public Domain / Unsplash – Krisztina Papp)  (Photo: CC0 Public Domain / Unsplash - Krisztina Papp)

Utopia.org – Reaching out to new audiences

Utopia started in 2007 as Utopia.de as a source for sustainability news and advice for German readers. After becoming the most popular magazine of this kind in Germany, we are tackling a new market America.

Utopia.org publishes hundreds of original and thoroughly-researched articles inspired by what Americans are currently talking about.

Why the USA specifically?  

We know that millions of Americans are concerned about climate change. Many, particularly those affected by drought and wildfire, are directly impacted by it. More and more people across the US are having conversations about living greener, and initiatives, businesses and bodies are emerging at an ever-increasing rate to join the fight against climate change. Of course, many more Americans are also not concerned at all — and time is running out to convince them. We are battling against a huge amount of misinformation about sustainability and the reality of climate change.

This is important as the US is a global trendsetter. The rest of the world look to American products, American perspectives and American movements for inspiration. Together with our readers, we will shape the zeitgeist surrounding sustainability and shift the tides of social responsibility towards a greener, fairer future for our planet.

Where is tap water safe to drink in the United States?
(Photo: CC0 Public Domain / Unsplash – Morgan Lane) (Photo: CC0 Public Domain / Unsplash - Morgan Lane)

Advertising on Utopia.org 

Content and links on Utopia.org that are followed by “**” are affiliate links. Utopia.org may receive a commission if you purchase products or services through those links. 

In no way does this commission directly affect you as a user. It does not influence price offers on partner websites, nor does it impact the selection process of Utopia’s product recommendations and services. These are made solely on the basis of the sustainable value of the products in question. Affiliate links are inserted upon article completion and have no influence on the research process of our editors. 

Editors at Utopia follow one primary goal: to provide you with the best possible advice on sustainable consumption. 

More Information about our holding: Green Lifestyle Group / Hamburg – Germany 

Working for Utopia

There are currently no vacancies. 

Note: We intermittently look for motivated and talented freelance writers from the US. If that’s you, feel free to send your CV and text samples to team [ AT ] utopia [DOT] org. 

If you are interested in working for Utopia.de, check out our German Utopia.de job section.