About Utopia

Utopia’s Mission

Our Vision: Sustainable Development in Business and Society

Humanity faces severe and ever increasing environmental and social challenges. Yet sustainability is unfortunately still not a top priority for many – neither for political leaders, nor for the majority of consumers and business leaders. But the time to act has truly come.

That is why we aim to bring together people, organizations, and companies in the common cause of making an effective contribution to sustainable economic and social development. We want to encourage a new approach to economic development that is both sustainable and fair to the environment as well as the world’s citizens.

Minimalist living woman mindfulness

Our Contribution: Sustainable Consumer Advice

At, we want to inform and inspire consumers to positively change their lifestyle and consumption habits – and support lifestyle choices, products and companies that are sustainable and fair. We are convinced that sustainable living and sustainable consumption can only be achieved on a broad social scale if it is attractive and affordable for each individual. That is why we, the editorial team, want to make it as easy as possible for our readers to choose practices, products and services that are sustainable.

At the same time, we don’t want to be pedantic or preachy, but rather provide comprehensive information that ultimately helps our readers make informed and sustainable choices. Utopia hopes to motivate people to take the next step toward sustainability – no matter how big or small it may be.

We believe that even small efforts add up to large effects in the long run. From our own experience, we know that once people make that first step towards living and consuming in a more sustainable fashion, they start to truly see how easy it can be and what a positive effect it has not only on the environment and society, but also for their own well-being.

Edilbe flowers where to find and pick your own
(Photo: CC0 Public Domain / Unsplash - Krisztina Papp) – reaching out to new audiences

Utopia started as in around 2007 in Germany. For about 13 years has been providing news and advice to our German readers on how to live a more sustainable life. Now we are reaching out to English-speaking audiences, specifically in North America.

For this purpose, we have created The website runs translations of articles first published on our German domain as well as new and original content specifically created for an American audience.

Where is tap water safe to drink in the United States?
(Photo: CC0 Public Domain / Unsplash - Morgan Lane)

Affiliate/advertisement links on

Content and links on that are followed by ** are affiliate links. may receive a commission if you purchase products or services through those links.

In no way does this commission directly affect you as a user. It does not influence price offers on partner websites nor does it impact the selection process of Utopia’s product recommendations and services. These recommendations are made solely on the basis of the sustainable value of the products in question. Affiliate links are inserted upon article completion and have no influence on the research process of our editors.

Editors at Utopia follow one primary goal: they strive to provide you with the best possible advice on sustainable consumption.

More Information about our holding: Green Lifestyle Group / Hamburg – Germany

Working for Utopia

There are currently no vacancies.

Note: We are always on the lookout for motivated and talented freelance writers, so if that‘s you, feel free to send your CV and text samples to team [ AT ] utopia [DOT] org.

If you are interested in working for, check out our German job section.