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Parabel USA Discovers Naturally Occurring Plant-Based Vitamin B12 Source in Its Water Lentil Crop

Parabel USA Inc recently announced the discovery of a natural plant-source of Vitamin B12 in its water lentil crop. Independent third-party laboratory testing has confirmed the protein contains bioactive adenosylcobalamin, methylcobalamin, and  hydroxocobalamin. Read more


tofurky sweater

Tofurky Unveils Two Limited-Edition “Ugly Christmas Sweaters,” Proceeds Benefit Endangered Species’

Tofurky recently unveiled two limited-edition “ugly Christmas sweaters” to celebrate the 25th anniversary of its Tofurky Turk’y Roast. The company’s purpose over profits initiative will donate 100% of the proceeds to benefit the conservation nonprofit, WildAid.  Read more


Burger King

Burger King Sued for Serving “Contaminated” Impossible Burgers to Vegans

The plaintiff, Phillip Williams, filed a class-action lawsuit against Burger King. He accused the fast-food chain of committing “false and misleading business practices” in the marketing and sale of its plant-based burgers.  Read more


Vegan Food Alternatives

Study Shows 90% of Plant-Based Consumers are Neither Vegetarian Nor Vegan

A new study by addresses the rapid growth of plant-based foods at retail and on restaurant menus and finds that the insight lies with the consumer and their reasons for purchasing plant-based foods in the first place. Read more


Lightlife Survey: Americans Believe Plant-Based Proteins Becoming More Mainstream

Majority of Americans Believe Plant-Based Proteins Becoming More Mainstream

In celebration of its 40th anniversary, plant-based protein brand, Lightlife released its survey results of US attitudes toward plant-based meats.  Read more


Ellen DeGeneres and Portia de Rossi Invest in Miyoko’s Creamery

Miyoko's Creamery, the leading plant dairy brand known for its award-winning vegan cheeses and butter, hasannounced the addition of Ellen DeGeneres and Portia de Rossi as investors. The undisclosed funding amount supports Miyoko's position as a leader in the plant dairy category as it prepares to introduce groundbreaking new products in early 2020. Read more


Denny’s to Offer Beyond Burger Across the USA From Next Year

American diner chain Denny's has revealed that it will offer its version of the Beyond Burger – the Denny’s Beyond Burger – across the US from 2020. Read more


Wendy’s Canada Quietly Launches the Vegan Plantiful Burger

Wendy’s Canada Quietly Launches the Vegan Plantiful Burger

Following the success of McDonald's PLT and Burger King's Impossible Whopper, Wendy's in Canada has quietly added a plant-based product to its menus called the Plantiful Burger. Read more