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According to a key speaker at Global Grain Geneva last week, the consumption of plant-based protein is expected to double between 2019 and 2025, from 8 billion tonnes this year to 16.3 billion tonnes in 2025, saying that the “message is: this is a strong market and it is growing.” Read more
Portuguese brand NAE Vegan Shoes announces the launch of a limited-edition PETA x NAE collection of Vegan Goodyear Welted Desert Boots. Read more
Parabel USA Inc recently announced the discovery of a natural plant-source of Vitamin B12 in its water lentil crop. Independent third-party laboratory testing has confirmed the protein contains bioactive adenosylcobalamin, methylcobalamin, and hydroxocobalamin. Read more
The plaintiff, Phillip Williams, filed a class-action lawsuit against Burger King. He accused the fast-food chain of committing “false and misleading business practices” in the marketing and sale of its plant-based burgers. Read more
A new study by addresses the rapid growth of plant-based foods at retail and on restaurant menus and finds that the insight lies with the consumer and their reasons for purchasing plant-based foods in the first place. Read more
In celebration of its 40th anniversary, plant-based protein brand, Lightlife released its survey results of US attitudes toward plant-based meats. Read more
To celebrate the nationwide launch of its Beyond Sausage® Sandwich, Dunkin’ partnered with American rapper Snoop Dogg. As its Beyond Meat® Ambassador, Snoop was employee-for-a-day at Dunkins’ LA store. Read more
A brand new report backed by 11,000 scientists in 153 countries warns humanity of imminent climate crisis and implores people to urgently reduce meat intake and adopt a plant-based diet. It warns that the “crisis has arrived and is accelerating faster than most scientists expected” and that the situation “is more severe than anticipated, threatening natural ecosystems and the fate of humanity." Read more
