Black Friday 2019 falls on the 29th of November. Another year, another round of irresistible Black Friday deals and billions in corporate profits. However, there are many reasons not to participate in Black Friday this year.
On the evening of November 28th, many American families will be enjoying a pleasant Thanksgiving meal with their loved ones, lingering over dessert or playing board games well on into the evening. In other households, folks cancel their Thanksgiving festivities early to get the first pick at a variety of discounted goods. That is part of America’s most infamous “holiday”: Black Friday.
Consumer Holidays 2019: Black Friday and Cyber Monday
On Black Friday, stores drop prices massively in order to sell off existing stock prior to the Christmas rush. Massive savings on last season’s products means shoppers go to great lengths to secure the best Black Friday deals possible. Some of the most extreme images of Black Friday shoppers that come to mind are those of campouts in front of stores days before sales begin – and of thousands of shoppers rushing through the doors the second they are opened.
Right after Black Friday’s deals on last season’s stock comes the day of digital deals: Cyber Monday. Online shops offer a tempting alternative for those who’ve decided to stay home and skip the hassle of Black Friday shopping.
When it comes to shopping, Black Friday’s and Cyber Monday’s “unbeatable” deals often put us in a state somewhere between stress and indulgence. We’re frantically on a mission not to pass up any deal we may never see again while at the same time we allow ourselves the indulgence of shopping on a grand scale. Sounds familiar?
The odds of us buying things we actually need are rather slim.
Our tip: Stick to consuming great hearty food with good company this Thanksgiving instead of buying cheap products. Enjoy the holiday sustainably and make yours a Green Thanksgiving!
If you do decide to cut the Thanksgiving operation short to snag a spot in line at your favorite store or you make the rounds the following day, one question you should ask yourself while shopping is: Do I even need this?
Unnecessary and wasteful consumption is just the tip of the iceberg. Here are five compelling reasons to skip Black Friday shopping this year.
1. Deals Aren’t Always What They Appear
Very common during the week leading up to the our country’s Black Friday holiday are ad spots claiming “The Best Black Friday Deals of 2019”, “Unbeatable Markdowns” and “Door-busting Savings” on endless items in stores all across the United States. Many times, however, these deals aren’t what they’re chalked up to be.
Some retailers are known to increase prices prior to the doorbusting Black Friday deals they tout, thus allowing them to drop prices without losing money on the item. In the end, you may only be paying slightly less than at any other point during the year.
Black Friday deals are also slowly coming to an end. Brick-and-mortar retailers as well as online distributors mark down items on a regular basis. One notable example is Amazon’s infamous “Prime Day”. Doorbuster deals and online opportunities alike are no longer just concentrated around Black Friday, but happen at various points throughout the year.
Black Friday’s demise is also in part due to the rise of convenience shopping. Sales and discount deals are no longer centered around one particular day – meaning Black Friday deals continue well on into the weeks after Thanksgiving.
If you’re set on going Black Friday shopping, this leaves you time to really consider the item you want.
2. You Buy Stuff You Don’t Need
In our brain, binge shopping produces chemical effects similar to the reactions seen from various drugs. Neuroscientist Christian Elger has studied precisely these effects and has made some interesting discoveries about what really goes on in our heads while we’re on the Black Friday bargain hunt.
The joy we get from shopping is often attributed to the activation of our brain’s reward system. Specific neurons are triggered in our brain, resulting in a pleasant feeling. “And that feeling is so strong that our brain tends to forget everything else in that moment,” according to Elger in an interview with Deutsche Welle.
“Compared to regular prices, words like ‘sale’ or ‘deal’ activate the reward system a lot more. To compensate, we have regions in our brain that are supposed to rationalize whether the purchase is necessary or not. But when being confronted with discounts, this region is barely active. You just grab and buy without properly considering factors like necessity,” he states.
This is not all too surprising when we consider what we often intend to buy versus what we come home with on big deal shopping days such as Black Friday. In the end, most of the things we buy we don’t actually need.
Suddenly, your closet it packed, boxes filled to the brim with unused items line your attic, and fishing something out of a cupboard drawers becomes an ordeal. Consume less and you’ll find it will actually makes things a bit simpler, reduce stress and make you just a bit happier.
3. Skip Black Friday 2019: It’s a Trap
Many who go Black Friday shopping claim to use this day of deals to grab a favorite item they’ve had their eyes on for a while.
However, amidst endless Black Friday deals and discounts, it’s not all too difficult to fall victim to the savings and return home with far more than you planned on buying. And that is what the retailers are counting on.
This is particularly pertinent when it comes to trend-fashion Black Friday shopping. This Black Friday you should remind yourself that 2019 trends are short-lived, but your taste in clothes isn’t. Deals are available at various times of the year.
If you’re on the fence about something you see in the store, sleep on it. Chances are you can find the same item at a similar price at a later date. Plus, you’ll save yourself the hassle of rushing into an overcrowded store simply to spend too much time in line.
Our tip: Looking to simplify shopping for the perfect outfit even further? Check out our tips and tricks to adopting a minimalist wardrobe. This guide provides an introduction to everyday practices in line with current approaches to minimalist living. You may also enjoy reading: Becoming Minimalist: 3 Methods for Beginners.
4. Break The Black Friday Cycle of Consumption
Black Friday has one goal and one goal only: to increase retailers’ profits by emptying their warehouses through copious consumption. This Black Friday, millions of people worldwide will buy millions of things they probably don’t need for the sole reason that they appear “cheaper” than at other times throughout the year.
The branches making the most significant profits off of Black Friday deals are the electronics and cosmetic industries. One day’s sales can bring in billions.
In short: Black Friday deal hunting has very little to do with sustainable consumption. This involves buying what you need and when you need it – not at the first sign of deals like those advertised on Black Friday.
Buying on a whim on Black Friday also doesn’t leave us time to consider the quality of the goods we buy and the environmental impact these may have: Giving thought to the materials involved and the production methods are an essential part of sustainable consumption.
Conscious consumption not only saves you money – it can expand your horizons as well. Check out our guide on 10 Everyday Green Living Ideas: Sustainability on a Shoestring Budget for more insight on how to protect the environment while also saving yourself a buck or two on the way.
5. Black Friday Mishaps
The term “mishap” may indeed be a gross understatement of what goes down in some stores offering “unbeatable” Black Friday deals. Every year, employees as well as shoppers suffer severe injures amidst the chaotic rush through the store doors to snag the best deals Black Friday has to offer.
Blinded by the shopping rush, crowds of eager shoppers storm the doors of the nation’s most popular retail outlets, people throwing elbows and clearing their own path to the markdowns any way they can. Many of theses scenes are aired the next day on national television as a warning against the reckless behavior of select shoppers – as well as for their shock value. Here’s why:
According to a study of Black Friday consumer ill-conduct, behind much of shoppers’ rowdy and blatantly rude Black Friday misbehavior are feelings of unfairness and scarcity. Sharron Lennon, a professor in the merchandising program at Indiana University, and author of the study found examples of such unpleasant behavior in the form of line-cutting, uncivil interaction with other shoppers and police or security guards.
Consumers were found to view the retailer offering Black Friday deals at fault for the scarcity of the goods advertised, in turn sparking what Lennon calls “consumer competitive arousal” – a situation where there are clear-cut winners and losers when it comes to securing Black Friday bargains.
The results of this are the absurd scenes from Black Friday sales we see on TV. Do yourself and your nerves a favor and skip the hustle and bustle awaiting you on Black Friday 2019.
Sustainable Consumption: Who Needs Black Friday 2019?
Nobody is a bad person for going Black Friday shopping or for scouring the internet for the best discounted deals of Black Friday 2019. And we’re not trying to force you to stay home this Black Friday or to abstain from shopping on Cyber Monday.
We’re hoping the wide range of reasons to skip Black Friday this shopping season speak for themselves. In the end, we only buy things on this consumer holiday because they’re cheap.
In the name of sustainable consumption habits and informed consumer decision making, we suggest taking a responsible approach to consumption. Take inventory of what you have, make sure what you have you actually use and purchase on an “as-needed” basis.
Mindful consumption helps us to avoid stress as well as accumulating unnecessary items items, teaches us how to be more sustainable and lets us appreciate what we have. In the end, this is what Thanksgiving is all about. Why not let the moral behind this holiday resonate on throughout the weekend?
- Plastic-Free Shopping: 3 Easy Tips for Waste Reduction
- 10 Sustainable Christmas Gift Wrapping Ideas: Waste Less Paper
- Eco Friendly Gifts: 5 Last-Minute Gift Ideas
This article was translated by Evan Binford. You can view the original here: Black Friday: 5 Gründe, warum du nicht mitmachen solltest.** Links to retailers are partially affiliate links: If you buy here, you actively support Utopia.org because we get a small portion of the proceeds.
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