Highlights from Vegconomist

vegconomist is the global vegan business magazine. With daily news on new products, market reports, investments and exclusive interviews we provide the world's decision makers with information to let their vegan businesses thrive. At utopia.org you’ll find selected articles that are of interest to non-business readers as well.

Wendy’s Canada Quietly Launches the Vegan Plantiful Burger

by Vegconomist | November 14, 2019 Following the success of McDonald's PLT and Burger King's Impossible Whopper, Wendy's in Canada has quietly added a plant-based product to its menus called the Plantiful Burger. Read more

Almost 30% of Americans are Willing to Consider Going Without Turkey this Thanksgiving

by Vegconomist | November 13, 2019 According to new research conducted by market research firm Dynata, on behalf of The Meatless Farm, nearly 30% of American consumers would be willing to consider going without turkey this Thanksgiving. Interestingly, the results oppose another recent survey in which respondents in the Midwest region were most likely to respond positively. Read more

Air Protein Introduces The World’s First Air-Based Food

by Vegconomist | November 12, 2019 Air Protein™, the Bay-Area based company pioneering a new consumer category: air-based foods, today announced the creation of the first air-based meat created from elements found in the air we breathe. Read more

Democrats Over 3 Times More Likely Than Republicans to be Vegan or Vegetarian

by Vegconomist | November 8, 2019 A new study on US consumers and plant-based alternative meat products revealed some interesting differences in terms of gender, geographical location, household income, and political leanings. Read more

snoop dog dunkin doughnuts beyond sausage

Dunkin’ Partnered with Rapper Snoop Dogg to Launch the Beyond Sausage Sandwich Nationwide

by Vegconomist | November 7, 2019 To celebrate the nationwide launch of its Beyond Sausage® Sandwich, Dunkin’ partnered with American rapper Snoop Dogg. As its Beyond Meat® Ambassador, Snoop was employee-for-a-day at Dunkins’ LA store. Read more

Brand New “World Scentists’ Warning of a Climate Emergency” Report Implores People to Eat Plant-Based

by Vegconomist | November 6, 2019 A brand new report backed by 11,000 scientists in 153 countries warns humanity of imminent climate crisis and implores people to urgently reduce meat intake and adopt a plant-based diet. It warns that the “crisis has arrived and is accelerating faster than most scientists expected” and that the situation “is more severe than anticipated, threatening natural ecosystems and the fate of humanity." Read more

KD New York Launches Vegetable Cashmere

by Vegconomist | November 4, 2019 KD New York has announced a new collection of knitwear made from Vegetable Cashmere™, a plant-based cashmere-alternative. KD garments have been worn by some of the best athletes in the world including leading dancers in New York City Ballet. Read more

Concern For the Planet is Core Reason For Dietary Change According to Study

by Vegconomist | October 30, 2019 Consumers are now becoming more concerned of their own individual efforts to live a more sustainable lifestyle. New research by FMCG Gurus shows that 63 percent of consumers are concerned about the state of the environment and 54 percent of consumer believe it has become worse over the last two years. Read more