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Is Marshmallow Fluff Vegan? Which Brands Are & How to DIY

is marshmallow fluff vegan
Foto: CC0 / Pixabay / NoName_13

Marshmallow fluff is a popular ingredient used as a sandwich spread and in baking, but is marshmallow fluff vegan? Let's take a closer look.

Marshmallows are a popular year-round treat, and are often popular toasted or placed on top of drinks like homemade hot chocolate. Though not traditionally vegan, plant-based versions of these sweet treats are available in grocery stores around the country. 

Marshmallows aren’t the only form that U.S. consumers enjoy. Marshmallow fluff, or creme, is a very popular confectionary spread used on fluffernutter sandwiches and as an ingredient in baked goods. Vegan marshmallows may be available in stores, but is marshmallow fluff vegan? Let’s take a look. 

Is Marshmallow Fluff Vegan?

Marshmallow fluff is a common baking ingredient
Marshmallow fluff is a common baking ingredient
(Foto: CC0 Public Domain / Unsplash / Alex Kondratiev)

So, is marshmallow fluff vegan? The short answer is yes – vegan marshmallow fluff does exist. Most marshmallow products are usually not vegan as they contain gelatin, which is an animal protein that is derived from the tendons, ligaments, and skin of animals. Gelatin is responsible for giving marshmallows the gooey and stretchy texture that they are best known for. 

When it comes to finding vegan marshmallows and marshmallow fluff, you need to be on the lookout for specific brands. You can do your own research by checking the ingredients list to ensure items like gelatin or egg whites aren’t on it. 

Vegan Marshmallows:

  • Dandies, available on Amazon**
  • Yummallo, only available at Walmart

Vegan Marshmallow Fluff:

  • Funky Mello, available on the Funky Mello website or various stockists throughout the country 
  • Smuckers, available in most grocery stores and on Amazon** 
  • Walden Farms, available on Amazon** 

If you are vegan and want to know which brands to avoid, then we have listed some for you below: 

  • Marshmallow fluff 
  • Campfire marshmallows 
  • Toonie Moonie marshmallow creme
  • Kraft Jet-Puffed marshmallow creme
  • Hospitality marshmallow creme

How to Make Your Own Vegan Marshmallow Fluff

Vegan marshmallows are a great topping for vegan hot chocolates.
Vegan marshmallows are a great topping for vegan hot chocolates.
(Foto: CC0 / Pixabay / Pexels)

You can make your own vegan marshmallow fluff straight from the comfort of your own kitchen, and it’s actually pretty simple. Just follow the recipe below:


  • ½ cup aquafaba 
  • 1 tsp vanilla extract  
  • ¼ tsp cream of tartar (optional)
  • ¾ cup white sugar


  1. Add the aquafaba, vanilla, and cream of tartar into a bowl and beat with a whisk or electric hand mixer for one minute until fluffy. 
  2. Next, add your white sugar one spoonful at a time, sprinkling it slowly into your mixture. Mix at the same time. 
  3. Beat the mixture for 10 minutes until a stiff peak forms. 
  4. To test, jiggle your bowl. The peak should stay where it is.  

If you fancy some marshmallows alongside your fluff, you could try your hand at making gelatin-free marshmallows. You can add these to a warm drink, or even eat them on their own. 

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